The Competitive Materials Report (CMR) takes a slightly different view of how PCA views market opportunities and risks.  Rather than focusing on construction sub-segments and developing strategies for promotion around potential growth, the CMR attempts to assess future cement volume opportunities, or risks, posed by potential changes in the competitive environment among types of building material products.  From this tack, PCA defines its material competitors first, and then examines the construction sub-segments as the competitive arena in which promotion takes place.  This is an annual subscription which includes a full report and monthly updates. Contact PCAMarketIntelligenceGroup@cement.org to order.